Website research: Ferens art gallery Hull and Castle art gallery Leeds

After visiting galleries for personal and profession practice two, i looked into their websites to understand how they advertise and show the target audience, their galleries and artwork.

I found with the Leeds Castle art gallery, that it gives a very simple and white website, linking to the logo and look of their shop/ gallery in leeds. This also works well with the image and imagey. However instead of showing artwork to click on, to then see the artist, a picture of the artist is shown. Making you view the page to really see the work. This works for pages views but not in helping people navigate the website for research purposes as the viewer would then have to click on every artist to find what they were looking for.

The Feren's website however is very unsuccessful in bringing in the viewer of the artworld, more linking to families, due to being linked to the Hull city council. This is both bad and good, as it can bring in new audiences, however can drive others away, being a more complex website, only showing times and dates of events, rather than artists and a page to advertise the event itself.